Case Study: Mac’s Raw Bar & Market

A Fresh Take on Seafood with a Vintage Coastal Vibe

Project Overview

Adjacent to Mac’s Chophouse, Mac’s Raw Bar & Market captures the spirit of a lively, fresh seafood market and raw bar, offering guests a refined yet relaxed dining experience. With a focus on ocean-fresh ingredients, the space balances a vibrant coastal energy with timeless neighborhood charm, making it the perfect complement to the chophouse.

Street Studio’s Role

To differentiate Mac’s Raw Bar & Market while maintaining brand cohesion, Street Studio evolved the core Mac’s identity to reflect a distinct yet harmonious aesthetic. Our approach included:

• Logo Evolution & Iconography: Retaining the signature “M” monogram from Mac’s Chophouse but adapting it into a circular emblem featuring a vintage-style fish icon, evoking the feel of a classic neighborhood seafood market.

• Color Palette & Brand Vibe: A bright, fresh, and inviting visual direction that emphasizes coastal brightness, liveliness, and freshness, setting a clear distinction from the rich, bold hues of the chophouse.

• Typography & Visual Flow: Maintaining a blend of custom scripts and sans-serif fonts, ensuring brand continuity while infusing the raw bar with a more vibrant, laid-back appeal.

The Result

The branding for Mac’s Raw Bar & Market seamlessly extends the prestige and craftsmanship of Mac’s Chophouse, while carving out its own distinct identity. The vintage-inspired logo, fresh color palette, and dynamic visual storytelling establish it as a go-to destination for high-quality seafood and a lively dining experience.