Case Study: Mac’s Chophouse

A Modern Revival of the Classic American Steakhouse

Project Overview

Mac’s Chophouse is a sophisticated, high-end steakhouse that reimagines the classic American chophouse experience with a modern sensibility. Nestled in historic Marietta Square, the restaurant boasts a chef-driven menu, impeccable service, and an elevated ambiance designed to captivate discerning diners. Every detail—from the dress code to the refined interior aesthetic—reflects the essence of a premier dining destination.

Street Studio’s Role

Our team at Street Studio crafted a brand identity that exudes timeless elegance and modern refinement, ensuring Mac’s Chophouse stands out as a premier culinary experience. Key elements of the brand development included:

• Brand Identity & Visual Aesthetic: A bold yet sophisticated color palette of bright red and creamy white, reinforcing the balance of classic warmth and contemporary edge.

• Typography & Monogram Design: A custom script featuring a distinctive "M" monogram, which serves as an iconic brand element. Surrounding black sans-serif fonts provide a clean, structured contrast, creating a refined and balanced visual identity.

• Iconography & Brand Accents: Handcrafted iconography highlights key features of the steakhouse experience, adding depth to the brand while reinforcing the restaurant’s signature ambiance.

The Result

Mac’s Chophouse delivers a modern, elevated take on the classic American steakhouse with a brand that seamlessly blends tradition and innovation. The refined visual identity, typography, and color palette create an unmistakable mark of quality, sophistication, and culinary excellence in Marietta Square.