Case Study: Hamp & Harry’s – A Neighborhood Joint

A Stylish and Playful Take on the Modern American Bar & Restaurant

Project Overview

Hamp & Harry’s is an upscale neighborhood joint that blends classy style with a fun, vibrant atmosphere, making it the perfect spot for everyday dining with a touch of sophistication. Representing the new wave of American cuisine, the restaurant offers a warm yet elevated ambiance, stylish decor, and a curated experience that feels both inviting and refined.

Street Studio’s Role

Our team at Street Studio crafted a brand identity that embodies the energetic yet polished spirit of Hamp & Harry’s, ensuring that every touchpoint—from the logo to the brand voice—feels distinctive and engaging. Key elements of our creative direction included:

• Logo & Typography: Designed a refined typographic mix, blending vintage uppercase letters for a timeless appeal with a modern script font for the tagline, striking a balance between heritage and contemporary style.

• Illustrative Brand Elements: Developed a suite of stylized vintage line-art icons that are fun, playful, and full of personality, reinforcing the restaurant’s unique charm while establishing a strong, recognizable visual style.

• Brand Voice & Copywriting: Crafted a clever, engaging, and creative brand voice, developing the tagline, menu descriptions, and playful in-restaurant messaging to enhance the overall guest experience.

• Color Palette & Visual Identity: A dark navy and crisp white palette was selected to convey sophistication with a fresh, inviting appeal, ensuring that the brand maintains a polished yet approachable aesthetic.

The Result

Hamp & Harry’s delivers an elevated yet approachable dining experience, with a brand identity that feels classic, stylish, and full of personality. The mix of vintage typography, creative iconography, and engaging brand voice captures the soul of a true neighborhood joint, where everyday dining is transformed into something memorable and effortlessly cool.