Case Study: Perry Street Chophouse

A Sophisticated Steakhouse Experience, Designed to Impress

Project Overview

Perry Street Chophouse is an upscale steakhouse concept that blends classic elegance with modern refinement. With a first-class menu, a stunning piano bar, and a sophisticated ambiance where dress attire is required, this restaurant is designed to deliver an elevated dining experience.

Street Studio’s Role

Our team at Street Studio played a key role in bringing this vision to life through:

• Brand Naming: Developing a name that evokes prestige, heritage, and culinary excellence.

• Visual Identity & Interior Collaboration: Partnering with the interior design team to create a cohesive aesthetic, selecting a refined color palette of bright white and cobalt blue to convey sophistication and timeless appeal.

• Typography & Iconography: Choosing serifed fonts with a retro flair to add a classic touch and crafting a suite of custom icons to highlight the restaurant’s unique features.

The Result

The Perry Street Chophouse brand captures the essence of an exclusive, chef-driven dining experience. Every detail—from the visual identity to the ambiance—embodies elegance and refinement, positioning the steakhouse as a must-visit destination for discerning guests.