Case Study: The Baxter on the Beltline

A Totally Rad, Hipster-Inspired Bar & Restaurant in the Heart of Atlanta

Project Overview

The Baxter on the Beltline is a super casual, high-energy bar and restaurant that fully embraces the vibe and lifestyle of Atlanta’s Beltline. Designed for the young, hip, and trend-savvy crowd, this space brings a fresh, fun, and effortlessly cool experience to the city’s social scene.

Street Studio’s Role

For The Baxter, Street Studio had the opportunity to go all-in on creativity, crafting a brand identity that feels bold, expressive, and unapologetically retro. Inspired by the groovy, funky aesthetic of the 1970s, we developed a playful yet edgy brand that resonates with the city’s most vibrant crowd.

Key Creative Elements

• Logo & Typography: Designed a wavy, stylized font that captures the free-spirited, funky energy of the 70s, with a mix of retro letterforms and bold, psychedelic-inspired shapes.

• Iconography & Visual Accents: Created a suite of vintage-inspired symbols, including lightning bolts, flower-power florals, peace signs, and psychedelic lips, reinforcing the brand’s playful, rebellious edge.

• Brand Voice & Copywriting: Infused the brand’s messaging with 70s slang and hipster-style phrases, using words like "Groovy," "Foxy," and "Totally Rad" to give the copy a bold, fun, and memorable personality.

• Color Palette & Design Approach: Built a visually dynamic identity that embraces bold color contrasts, trippy patterns, and energetic layouts, ensuring The Baxter feels like a time warp to a cooler, funkier era.

The Result

The Baxter on the Beltline is more than just a bar—it’s an experience. By leaning into full-on creative freedom, we developed a highly stylized, retro-cool brand that perfectly aligns with Atlanta’s Beltline culture. The playful visuals, nostalgic typography, and cheeky brand voice make The Baxter instantly recognizable, irresistibly fun, and the go-to destination for a seriously good time.