INDUSTRY

Hospitality
Food and Beverage

BRAND VIBE

Retro-Modern
Colorful
Energetic
Destination Spot

Developing a new brand concept for a restaurant on the BeltLine, a unique look and vibe were crucial for The Baxter to stand out among the hot-spot bars and restaurants. Pushing an energetic vibe that featured their outdoor rooftop bar was key to attracting the happy-hour and weekend groups along with families and casual dining crowds.

Project Goal: Design a brand that encapsulates the colorful, energetic mood with a retro-70s flare with elevated look. Pulling elements from the outdoor space to create a destination spot that transports you back in time to another era and creates a unique customer experience.