TARGET MARKET

Professional Services
Women’s Apparel
Athleisure
B2C

BRAND VIBE

Dependable
Community
Lifestyle
Powerful
Feminine
Athletic

As GirlStrong continued to grow within the women’s athleisure apparel industry, freshening up their brand foundations was needed to help to further define them. A business based on community, positivity, and style, their old brand and website didn’t fully communicate to their target audience.

Project Goal: Rebuild GirlStrong’s brand to be more feminine, powerful and sophisticated in appearance. Creating a simplistic, clean and elevated look. Redesign their website to reflect the updated brand foundations and highlight their values and community clearly. This includes updated copy, imagery, better key-word search functionality and elevated design.