TARGET MARKET

Hospitality, Food & Beverage

BRAND VIBE

Classic, traditional, local speakeasy, historic, long-established, timeless

Combining old and new with a modern-vintage brand identity. A custom logo infuses a traditional look with a modern spirit, a nod toward the elegant bar and dining hall experience that awaits. Classic American steakhouse nostalgia oozes old-world charm across creative content and event promotions.

Project Goal: Build a time-honored, chef-driven brand for a new bar and restaurant concept, striking the perfect balance of current and retro with new-nostalgia steakhouse cuisine.