TARGET MARKET

Scuba Diving
Scuba Certification/Education
Environment Protection
B2C

BRAND VIBE

Environmentally-Friendly
Bright
Elevated
Clean

As one of the leading scuba gear shops and certification courses, refining Dive’s website to be clearer and easier to navigate was crucial for their future growth and success. After developing their own scuba gear care products line, they wanted to seize the opportunity to cross-promote between the two sister companies to attract a larger target audience.

Project Goal: Redesign their website on Squarespace with a seamless connection to their course CRM system that navigated as one platform. Designing and developing a brand style kit for the sister brand that was a branch of the main to stay consistent and ease of cross promotion between the two.