STREET STUDIO BLOG
WORD ON THE STREET.
From Bland to Brand: Discover the Signs Your Brand is Craving a Refresh.
Stagnation in branding can be the proverbial 'death' of a company's creative spark and market relevance. In an ever-changing business landscape, a brand that ceases to evolve runs the risk of fading into obsolescence, losing its connection with its audience, and missing out on new market opportunities.
Brand Collab Collide 2023: The Untapped Creative Magic of Unexpected Brand Collaborations
The brand collaborations of 2023 have redefined how we perceive partnerships. They’re not just trends but indicators of an evolving market that values creativity and connection. As we wait for more such enthralling partnerships, we realize that the future isn't just about standing out; it's about blending in innovatively.
The Barbie Effect: The Revolutionary Marketing Genius & History of Disruption Behind the Brand
The Barbie Effect: The Revolutionary Marketing Genius & History of Disruption Behind the Brand
In 1959, Ruth Handler shook the world with a groundbreaking concept: Barbie. Today, we recognize Barbie as more than just a doll; she's a pop-culture icon, an early disruptor, and a capitalist pioneer. Over six decades, she has evolved with the times, reflecting societal values, providing a reflection for little girls to see their potential, and imprinting an indelible mark on the global toy industry.
Thinking Different: How to Build a Standout Brand
"Think Different" - These two simple words from Steve Jobs echo a powerful and timeless lesson on building standout brands. As brands strive to make their mark in an increasingly saturated market, Jobs' mantra holds even greater significance. A brand isn't just a logo or a slogan; it's an experience, a story, a promise. Let's dive deeper into the world of standout brands, exploring the journeys of a few exciting game-changers that are shaking up their respective industries.
The Blueprint for Building a Brand that Lasts: Focus on These 3 Core Elements
A strong brand foundation is the key to building a successful business. It’s what separates the great companies from the mediocre ones. Your brand is what people think of when they hear your name, and it’s what drives customer loyalty and advocacy. But how do you build a strong brand foundation? There are three core elements that you need to focus on: your logo and branding elements, your website and messaging, and your cohesive digital presence.
Your Logo, The Visual Representation of Your Brand
Your brand logo is the visual centerpiece of your brand identity. It's the first impression that your audience gets of your business, and it's the symbol that they will associate with your brand over time. Therefore, it's crucial to create a logo that is not only visually appealing but also accurately represents your brand's values, personality, and positioning. In this article, we'll explore the key steps to creating a solid logo for your brand, beginning with the importance of choosing the right colors.
10 important questions to ask before you do a website refresh or redesign
10 important questions to ask before you do a website refresh or redesign