The Barbie Effect: The Revolutionary Marketing Genius & History of Disruption Behind the Brand

In 1959, Ruth Handler shook the world with a groundbreaking concept: Barbie. Today, we recognize Barbie as more than just a doll; she's a pop-culture icon, an early disruptor, and a capitalist pioneer. Over six decades, she has evolved with the times, reflecting societal values, providing a reflection for little girls to see their potential, and imprinting an indelible mark on the global toy industry.