Staying Afloat While Your Customers Stay Home
The demand for creative marketing is changing. We should feel emboldened, not discouraged by the fact of the matter: your customers are still out there, they’re just at home.
If you’re struggling to keep your business above water, don’t waste energy trying to swim away from the crisis. The only way out is through; and to get through, you must first learn how to float. Keep your customers engaged, involved and uplifted. Learn to move with the current instead of against it. By no means is “staying afloat” a short-sighted goal. In fact, it’s the opposite.
Now more than ever, business owners are being forced to adapt, and rapidly so. They are seeking and implementing strategies they never would’ve considered otherwise, in their usual day-to-day.
“Our only security is our ability to change.”
John Lilly
We get it: long-distance customer relationships are hard, especially when your business relies primarily on human interaction. But how would you cope with any other kind of LDR? That’s right. You’d turn to FaceTime, Skype, Google Hangouts or Zoom to stay in touch – why? Because video is powerful.
Our Street Team is hard at work in pursuit of “creative detours,” or versatile tactics that will transcend this period of time, navigate the depths and lead our clients to brighter days ashore.
Promotional video marketing is our first line of defense, allowing you to go face-to-face with your customers, albeit with a screen in between. Virtual, mixed interactions are light-years more effective than no interactions at all. We plan, shoot and edit these videos to show customers how you’re adapting to serve them. Whether it’s a curbside special offer or a how-to baking series, remember to keep it light to stay afloat.
Check out some of the video campaigns we’ve been working on: